Explorium's Data Insights Blog

Where data, marketing, and sales professionals come together

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Explorium’s Data Onboarding Process
Explorium’s Data Onboarding Process
Navigating the data vendor landscape, Explorium ensures high-quality data discovery and integration through a meticulous process. This involves market analysis, rigorous data validation, and compliance with legal and security standards....

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Machine Learning

What is Explainable Artificial Intelligence, and why is it important for predictive models?

An introduction to AI explainability; why should you trust your model? Explainable artificial intelligence (XAI) is the process of understanding how and why a machine learning model makes its predictions….

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Risk

Banking, Risk Management, and AI

If you missed the fascinating “Banking, Risk Management, and AI” panel at the Ai4 virtual conference, read on for a quick summary of what was discussed. Understanding and managing risk…

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External Data

How to start data analytics from scratch

3 steps to instantly generate audiences Are you eager to start an analytics project, but don’t think you have the data you need? Get going quickly with Explorium and instantly…

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External Data

Tools and Techniques for Effective Data Acquisition and Analysis

In the vast expanse of today’s digital universe, data is both a beacon of opportunity and a formidable challenge. Much like explorers navigating the uncharted waters of old, modern businesses…

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External Data

The Guide to External Data and Machine Learning for Consumer Insights

How the right external data can fuel machine learning for consumer insights.  The consumer goods industry has changed significantly in the past few decades, fueled by increasing technological development and…

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Business Data

B2B Contact Data

What is B2B contact data? B2B contact data is the business contact information of employees, including job titles, email id, and phone numbers. This data is part of sales intelligence…

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Machine Learning

Data Matching

Data Matching Definition Data matching, also known as record linkage, refers to the process of comparing two sets of collected data, typically via advanced machine learning algorithms or by programmed…

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Location Data

Weather Data

What is weather data? Weather data provides information about the weather and climate of a region. It tracks patterns and predicts trends. Weather refers to short-term atmospheric conditions of a…

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Data Enrichment

Data Enrichment – A Complete Introduction

What is Data Enrichment? Data fuels modern businesses and enables leaders to make precise, evidence-based decisions rather than guessing or speculating. Many organizations are preparing for the future by acknowledging…

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