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In today’s competitive market landscape, businesses are in constant pursuit of data-driven strategies to stand out. Firmographics, an essential component of market research, empowers organizations with crucial insights, enabling them…
Are you tired of manually searching for company information online? Fear not, because we have a solution for you. In this post, we’ll introduce you to a powerful formula in…
How a configuration-based, no-code approach enabled Data Engineers to deploy pipelines faster and focus on data quality. What is a Data Enrichment Pipeline? Data enrichment is a process where data…
What is consumer lifestyle data? Consumer lifestyle data provides intelligence on the lifestyle characteristics of consumers, including habits, interests, hobbies, political affiliations, and attitudes. This data helps with customer lifestyle…
What is consumer purchase data? Consumer purchase data is the information about consumer purchases, including the product or service, time of purchase, and the amount spent. This data indicates purchase…
In an era where data drives decisions, understanding its intricacies and the roles that harness its power is paramount. This journey begins with grasping the overarching discipline of data science,…
The value of external data might be apparent, but are you ready to purchase it? Data is the key to solving analytical problems. Just as organizations seek out new revenue…
Data is a necessary component of modern organizations, revealing how consumers behave, how they think, and what they want. It can also help organizations mitigate risk and improve operational efficiency….
How eCommerce companies can build better data-driven marketing strategies eCommerce, fueled by increasing technological development and globalization, has seen steady growth over the past decade. COVID-19 further boosted this trend—even…
What is social media data? Social media data provides commonly available information on social media channels published by social media users. These data points are in the form of blogs,…
What is Business Registry data? Business registry data includes the company name and address, date of incorporation, previous names if any, alternate names if any, controlling or parent company if…
What is third party audience data? Third party audience data provides information about potential and existing customers, including their behavior, interests, and location details. Typically linked to a specific device…
