Where data, marketing, and sales professionals come together
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In the ever-evolving landscape of industrial manufacturing, the challenge of identifying high-value leads is a constant struggle. As we discussed in our previous blog post, understanding the total addressable market…
In today’s competitive market landscape, businesses are in constant pursuit of data-driven strategies to stand out. Firmographics, an essential component of market research, empowers organizations with crucial insights, enabling them…
Are you tired of manually searching for company information online? Fear not, because we have a solution for you. In this post, we’ll introduce you to a powerful formula in…
In the business of external data enrichment for data science, the main focus is on the ability to provide a fast and scalable way to aggregate, join and match large datasets received…
As organizations move from data analytics to data science, their data needs evolve, too. Without data, there is no machine learning (ML). But we’re not talking about any old data;…
“External data sources are helping businesses personalize marketing offers, improve HR decisions, gain new revenue streams by launching new products or services, enhance risk visibility and mitigation, and better anticipate…
Here’s a question: does your organization have all the information it could ever need to succeed? I’ve yet to meet a business leader whose answer to that is “Yeah, we’re…
What is Census Data? Census and population data is information recorded about the population of a country, state, city, or other well-defined geographical areas. In a census, data is collected…
To decision-tree or not to decision-tree, that is the question. Or to cluster, for that matter. Or to linear regress. Classification is a key part of machine learning (ML), helping…
Staying ahead of the curve in marketing becomes more challenging all the time. From perfectly tailored ads to personalized deals, customers have high expectations. Up-and-coming competitors are constantly nipping at…
What is Business Ownership data? Business ownership data indicates which person or entity owns a business and the course of action that brought them the ownership. For…
Any data-driven organization worth their salt today knows that it’s not just how much data you find but how relevant it is. Ten years ago, having more was a sign…
