Explorium's Data Insights Blog

Where data, marketing, and sales professionals come together

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B2B Marketing for Manufacturers
B2B Marketing for Manufacturers
Understanding B2B Manufacturing Market The B2B manufacturing market is a complex and multifaceted landscape, distinguished by its unique players, trends, and challenges. Key players and stakeholders in the B2B manufacturing...

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Machine Learning

Supervised Learning – A Complete Introduction

What is Supervised Learning in Artificial Intelligence? Supervised learning, also called supervised machine learning, is a subset of artificial intelligence (AI) and machine learning. The goal of supervised learning is to…

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Machine Learning

Bias or Variance? How Each Affects Your Model and Why You Should Care

We all want our models to be as accurate as possible. While you can’t control every factor that interferes with accuracy, there are two types of “reducible error” that you…

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Data for GTM

The “IT” Factor: Why Alternative Data is Key to ML Marketing Automation

Machine learning (ML) and marketing operations go hand in hand. But are you confident you have all the data you need to support your marketing automation tools? If you can’t…

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Machine Learning

A Brief Introduction to Predictive Model Deployment

You’ve built your model, you’ve located your data sources, and you’ve done all the initial processing and ETL to get your data how you want it. Now you’re ready —…

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Machine Learning

2021 Will Be an Inflection Point for Data Science and Fintech

It’s getting crowded in fintech. That’s not a new revelation or anything, but it’s a trend that’s had a lot of serious consequences — especially as we start 2021 and…

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Machine Learning

ECommerce is Pushing Forward in 2021, and ML is The Way

ECommerce is no stranger to data. Brands that sell online rely heavily on data for targeting customers, creating unique offerings, and setting themselves apart from the pack. Particularly in 2020,…

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Location Data

Property Data

What is property data? Property data provides intelligence on properties, including ownership, property address, property tax records, transactions, commercial and residential property, rental property, investment in real estate, land use,…

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Machine Learning

What is Feature Engineering?

Your data is teeming with potential insights, ready to be teased out by predictive models. But doing that isn’t only about knowing what questions to ask or how to translate…

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News & Updates

Best of the Best: Our Top 10 Blog Posts of 2020

2020 is almost over, and we’re already fully looking forward to 2021. Even so, we can’t help but take one last look at the year that was. At the Explorium…

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