Where data, marketing, and sales professionals come together
Read more
In today’s competitive market landscape, businesses are in constant pursuit of data-driven strategies to stand out. Firmographics, an essential component of market research, empowers organizations with crucial insights, enabling them…
Are you tired of manually searching for company information online? Fear not, because we have a solution for you. In this post, we’ll introduce you to a powerful formula in…
How a configuration-based, no-code approach enabled Data Engineers to deploy pipelines faster and focus on data quality. What is a Data Enrichment Pipeline? Data enrichment is a process where data…
What is Supervised Learning in Artificial Intelligence? Supervised learning, also called supervised machine learning, is a subset of artificial intelligence (AI) and machine learning. The goal of supervised learning is to…
We all want our models to be as accurate as possible. While you can’t control every factor that interferes with accuracy, there are two types of “reducible error” that you…
Machine learning (ML) and marketing operations go hand in hand. But are you confident you have all the data you need to support your marketing automation tools? If you can’t…
You’ve built your model, you’ve located your data sources, and you’ve done all the initial processing and ETL to get your data how you want it. Now you’re ready —…
It’s getting crowded in fintech. That’s not a new revelation or anything, but it’s a trend that’s had a lot of serious consequences — especially as we start 2021 and…
ECommerce is no stranger to data. Brands that sell online rely heavily on data for targeting customers, creating unique offerings, and setting themselves apart from the pack. Particularly in 2020,…
What is property data? Property data provides intelligence on properties, including ownership, property address, property tax records, transactions, commercial and residential property, rental property, investment in real estate, land use,…
Your data is teeming with potential insights, ready to be teased out by predictive models. But doing that isn’t only about knowing what questions to ask or how to translate…
2020 is almost over, and we’re already fully looking forward to 2021. Even so, we can’t help but take one last look at the year that was. At the Explorium…
