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In today’s competitive market landscape, businesses are in constant pursuit of data-driven strategies to stand out. Firmographics, an essential component of market research, empowers organizations with crucial insights, enabling them…
Are you tired of manually searching for company information online? Fear not, because we have a solution for you. In this post, we’ll introduce you to a powerful formula in…
How a configuration-based, no-code approach enabled Data Engineers to deploy pipelines faster and focus on data quality. What is a Data Enrichment Pipeline? Data enrichment is a process where data…
2020’s been a crazy year, but even with (or, should we say, because of) all the insanity, data science has had a whirlwind 12 months. The COVID-19 pandemic brought the…
Another year gone, and another round of retrospectives and looking back at what was and is coming. Data science had quite the 2020, but like most tech fields, it was…
2020 felt like a rollercoaster at the best of times and a highway with no exits at others. However, it’s no secret (or surprise) that the massive uncertainty created by…
I don’t think anyone was expecting 2020 to end up the way it did. In many ways, it’s safe to say that it’s been a very long time since we…
As they say, the proof is in the pudding, and data preparation is where the pudding is put together. Any mistakes you make here will be baked into your dataset…
What is retail data? Retail data provides information about retail stores, companies, markets, industries, and regions. This information powers market research, industry analysis, and retail data analytics for increasing sales,…
Small businesses looking for loans today have more choices than ever. Online providers are lowering barriers to entry, making it easier and faster to apply for credit. The trouble is,…
What is foot traffic data? Foot traffic data, sometimes called footfall data, is the number of consumers passing through and visiting specified areas such as retailers (retail stores) or shopping…
What is consumer survey data? Consumer survey data provides a collection of answers and survey results given by consumers on a wide range of topics. Several market research companies carry…
