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Explorium's Data Insights Blog
Where data, marketing, and sales professionals come together
Why Predictive Prospecting Matters to Manufacturing Leaders?
In the ever-evolving landscape of industrial manufacturing, the challenge of identifying high-value leads is a constant struggle. As we discussed in our previous blog post, understanding the total addressable market…
What is Firmographic Data?
In today’s competitive market landscape, businesses are in constant pursuit of data-driven strategies to stand out. Firmographics, an essential component of market research, empowers organizations with crucial insights, enabling them…
Easily Enrich Company Data with Explorium’s Google Sheet Formula
Are you tired of manually searching for company information online? Fear not, because we have a solution for you. In this post, we’ll introduce you to a powerful formula in…
Funding Information
What is funding information? Funding information is part of company data, indicating funding rounds, amounts raised in each round, the specific investment stages, investors, and other financial data points…
How To Include Data Science Platforms in Your 2021 Budget
A good data science platform alleviates a ton of your data-related headaches. It connects to multiple data sources, including external data sources, and offers ETL tools. Augmented data discovery tools…
ML Initiatives Aren’t Doomed To Fail — If You Build Them Right
Not to sound alarmist or anything, but machine learning (ML) initiatives can be risky. It’s true, they sound amazing, and you hear success stories left and right about the transformative…
Is Your Marketing Machine Ready for Black Friday and Cyber Monday? ML Can Help
Black Friday is just around the corner, and while for many retailers it’s the most wonderful time of the year, for others it’s the most anxious. Websites and physical stores…
How Explorium Upgrades Your Data Pipeline
Let’s say you own a factory that makes computers. You need to have a steady pipeline of parts and raw materials. You can approach this necessity in two ways. The…
Bankruptcy Data
What is bankruptcy data? Bankruptcy data presents complete details about the legal status of a company as a result of its declared bankruptcy. Companies declare bankruptcy and are either liquidated…
Without Data, There’s No ML — Why You Should Focus on Data First
Like Italian cooking, data science is all about quality ingredients. It’s not enough to simply have a lot of data; you need to make sure the data you have is…
Data Science v Data Analytics — What’s the Difference, and Do You Need Both?
A few years ago, a friend of mine was traveling solo through Kazakhstan when he got chatting to a friendly local who described himself as an emcee. Now, my friend…
Direct Mail Isn’t Dead – Here’s How Explorium Can Help You Make it Work
With the increasingly digital lean in marketing, it’s easy to assume that the “old ways” like direct mail are going the way of the dodo. While it might be tempting…