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Explorium's Data Insights Blog
Where data, marketing, and sales professionals come together
Why Predictive Prospecting Matters to Manufacturing Leaders?
In the ever-evolving landscape of industrial manufacturing, the challenge of identifying high-value leads is a constant struggle. As we discussed in our previous blog post, understanding the total addressable market…
What is Firmographic Data?
In today’s competitive market landscape, businesses are in constant pursuit of data-driven strategies to stand out. Firmographics, an essential component of market research, empowers organizations with crucial insights, enabling them…
Easily Enrich Company Data with Explorium’s Google Sheet Formula
Are you tired of manually searching for company information online? Fear not, because we have a solution for you. In this post, we’ll introduce you to a powerful formula in…
4 Ways To Know If You’re Using the Right Data Preparation Tools
There’s nothing more frustrating than laboring away at the early stages of your data science project, only to discover that the success of your model is undermined by mistakes or…
Machine Learning in Retail: Building Smarter Inventory Models
Who could possibly have known, back in those carefree days of early January 2020, that the best-selling items of the coming months — the products to really fly off the…
How to Use Data and Customer Scoring Models to Create Perfect Personalization for eCommerce
For years, the retail sector has fretted over the decline of brick-and-mortar stores, but thanks to the global pandemic, in-person shopping may have come to an end sooner than anyone…
To Really Know Your Customer, You Need A Risk Modeling Platform Fueled by External Data
By now, everyone and their dog has seen the true-crime thriller Dirty John on Netflix, but just in case you’re the exception, here’s a quick summary: smart, successful woman meets…
Conceptualizing a Model To Predict Successful Hires: Reframing the Problem
The bad hire has been a problem in recruiting for as long as we’ve been doing it, but it seems that no matter how we try, it’s hard to predict…
5 Ways Data Science Can Help You Improve Your AI Marketing Automation
AI marketing automation has completely changed the game for digital marketers, allowing you to launch and scale campaigns swiftly, try out different ideas, and pivot quickly as new opportunities arise….
Business Credit Rating Data
What is business credit rating data? Business credit rating data is a part of business information and company data and offers an assessment of a company’s financial solvency and creditworthiness….
Worried About iOS 14? Here’s How External Data Can Help You Prepare
Leave it to Apple to suddenly drop a tidbit of news that shook an entire industry. The company announced that it would be releasing a numbered update to its mobile…
How Explorium’s Automated Feature Engineering Improves Your Data Science
So, you’ve built a dataset you’re happy with, and your machine learning (ML) model ready to start making predictions left and right. Easy as pie, right? Well, it depends. Once…