Explorium's Data Insights Blog

Where data, marketing, and sales professionals come together

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B2B Marketing for Manufacturers
B2B Marketing for Manufacturers
Understanding B2B Manufacturing Market The B2B manufacturing market is a complex and multifaceted landscape, distinguished by its unique players, trends, and challenges. Key players and stakeholders in the B2B manufacturing...

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Machine Learning

4 Ways To Know If You’re Using the Right Data Preparation Tools

There’s nothing more frustrating than laboring away at the early stages of your data science project, only to discover that the success of your model is undermined by mistakes or…

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Machine Learning

Machine Learning in Retail: Building Smarter Inventory Models

Who could possibly have known, back in those carefree days of early January 2020, that the best-selling items of the coming months — the products to really fly off the…

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Data for GTM

How to Use Data and Customer Scoring Models to Create Perfect Personalization for eCommerce

For years, the retail sector has fretted over the decline of brick-and-mortar stores, but thanks to the global pandemic, in-person shopping may have come to an end sooner than anyone…

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Risk

To Really Know Your Customer, You Need A Risk Modeling Platform Fueled by External Data

By now, everyone and their dog has seen the true-crime thriller Dirty John on Netflix, but just in case you’re the exception, here’s a quick summary: smart, successful woman meets…

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Machine Learning

Conceptualizing a Model To Predict Successful Hires: Reframing the Problem

The bad hire has been a problem in recruiting for as long as we’ve been doing it, but it seems that no matter how we try, it’s hard to predict…

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Data for GTM

5 Ways Data Science Can Help You Improve Your AI Marketing Automation

AI marketing automation has completely changed the game for digital marketers, allowing you to launch and scale campaigns swiftly, try out different ideas, and pivot quickly as new opportunities arise….

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Business Data

Business Credit Rating Data

What is business credit rating data? Business credit rating data is a part of business information and company data and offers an assessment of a company’s financial solvency and creditworthiness….

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External Data

Worried About iOS 14? Here’s How External Data Can Help You Prepare

Leave it to Apple to suddenly drop a tidbit of news that shook an entire industry. The company announced that it would be releasing a numbered update to its mobile…

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Machine Learning

How Explorium’s Automated Feature Engineering Improves Your Data Science

So, you’ve built a dataset you’re happy with, and your machine learning (ML) model ready to start making predictions left and right. Easy as pie, right? Well, it depends. Once…

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