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In the ever-evolving landscape of industrial manufacturing, the challenge of identifying high-value leads is a constant struggle. As we discussed in our previous blog post, understanding the total addressable market…
In today’s competitive market landscape, businesses are in constant pursuit of data-driven strategies to stand out. Firmographics, an essential component of market research, empowers organizations with crucial insights, enabling them…
Are you tired of manually searching for company information online? Fear not, because we have a solution for you. In this post, we’ll introduce you to a powerful formula in…
When Ford released the Edsel, its brand-new, mid-range model, in 1957, the company was confident it would blow the competition out of the water. After all, Ford had spent ten…
For nine seasons of (now classic) television, The Office’s Dunder Mifflin Paper Company somehow managed to skate by in an industry that has been experiencing a long, slow decline as…
What is economic data? Economic data measures the financial health or wellbeing of a country, specific regions, or individual markets. It is often presented in comparison with past measures. This…
What is point of interest data? Point of interest (POI) data provides intelligence on real-world public places, such as retail stores, restaurants, parks, monuments, and other sites of convenience or…
By now, we’re all getting used to the new (less than ideal) normal in sports — watching our favorite athletes play their games in empty arenas as the coronavirus pandemic…
Credit scores have an enormous impact on people’s lives and opportunities. This makes it all the more worrying that the precise systems and methods used to calculate them are closely…
Online advertising has made marketing strategies transparent in ways that would have seemed unimaginable a few decades ago. Today, you have the tools available to trace just about any conversion…
Money never sleeps, dataflows never slow, and a data leader’s job is never done. You aren’t just thinking about how to make sense of the data you already have, but…
With so much data in your own stores, it’s tempting to think you have all you need to start producing great predictive insights. This might be true initially, but you’ll…
