Read more
Explorium's Data Insights Blog
Where data, marketing, and sales professionals come together
What is Firmographic Data?
In today’s competitive market landscape, businesses are in constant pursuit of data-driven strategies to stand out. Firmographics, an essential component of market research, empowers organizations with crucial insights, enabling them…
Easily Enrich Company Data with Explorium’s Google Sheet Formula
Are you tired of manually searching for company information online? Fear not, because we have a solution for you. In this post, we’ll introduce you to a powerful formula in…
How we build no-code Data Enrichment Pipelines
How a configuration-based, no-code approach enabled Data Engineers to deploy pipelines faster and focus on data quality. What is a Data Enrichment Pipeline? Data enrichment is a process where data…
Manufacturers Could Make Better Use of External Data for GTM Efforts
Our previous post about our 2024 State of Manufacturing Data Survey provided an overview of the survey’s noteworthy results. Among other things, we saw that 81% of the manufacturer-respondents procure …
Manufacturers and External Data – the Start of a Relationship?
For the third year running, we conducted our State of External Data survey. In this round, we surveyed industrial manufacturers’ use of external data. Our respondents were executives at 100…
Technographics Data: Everything You Need To Know
In the dynamic world of digital marketing, the role of technographics has ascended to unprecedented heights. This rich tapestry of data offers a window into the technological choices, preferences, and…
Explorium Included in the Gartner® Hype Cycle for Artificial Intelligence, 2023
We’re excited to be identified by Gartner in this Hype Cycle report that focuses on the impact of Generative AI on the Artificial Intelligence space
Firmographics vs Demographics: What you need to know about the differences
Introduction to Firmographic and Demographic Data In the world of business strategy and marketing, understanding your audience is paramount. Two key types of data that businesses often rely on are…
What are Firmographic surveys and how to craft one?
Understanding Firmographics Surveys In the realm of B2B marketing, understanding your target market is crucial for success. One of the most effective ways to gain this understanding is through a…
Firmographic Segmentation: A Powerful Tool for B2B Marketers
In the realm of B2B marketing, understanding your target market is the key to success. One of the most effective ways to gain this understanding is through firmographic segmentation. For…
What is Firmographic Data?
In today’s competitive market landscape, businesses are in constant pursuit of data-driven strategies to stand out. Firmographics, an essential component of market research, empowers organizations with crucial insights, enabling them…
Explorium updates – August 2023
Significant data coverage enhancements, accompanied by Predict feature enhancements. Read on to understand how to take advantage of the new capabilities. Coverage improvement: Firmographics and Company data Access essential information…