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In the ever-evolving landscape of industrial manufacturing, the challenge of identifying high-value leads is a constant struggle. As we discussed in our previous blog post, understanding the total addressable market…
In today’s competitive market landscape, businesses are in constant pursuit of data-driven strategies to stand out. Firmographics, an essential component of market research, empowers organizations with crucial insights, enabling them…
Are you tired of manually searching for company information online? Fear not, because we have a solution for you. In this post, we’ll introduce you to a powerful formula in…
Our previous post about our 2024 State of Manufacturing Data Survey provided an overview of the survey’s noteworthy results. Among other things, we saw that 81% of the manufacturer-respondents procure …
For the third year running, we conducted our State of External Data survey. In this round, we surveyed industrial manufacturers’ use of external data. Our respondents were executives at 100…
In the dynamic world of digital marketing, the role of technographics has ascended to unprecedented heights. This rich tapestry of data offers a window into the technological choices, preferences, and…
We’re excited to be identified by Gartner in this Hype Cycle report that focuses on the impact of Generative AI on the Artificial Intelligence space
Introduction to Firmographic and Demographic Data In the world of business strategy and marketing, understanding your audience is paramount. Two key types of data that businesses often rely on are…
Understanding Firmographics Surveys In the realm of B2B marketing, understanding your target market is crucial for success. One of the most effective ways to gain this understanding is through a…
In the realm of B2B marketing, understanding your target market is the key to success. One of the most effective ways to gain this understanding is through firmographic segmentation. For…
In today’s competitive market landscape, businesses are in constant pursuit of data-driven strategies to stand out. Firmographics, an essential component of market research, empowers organizations with crucial insights, enabling them…
Significant data coverage enhancements, accompanied by Predict feature enhancements. Read on to understand how to take advantage of the new capabilities. Coverage improvement: Firmographics and Company data Access essential information…
