Where data, marketing, and sales professionals come together
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In the ever-evolving landscape of industrial manufacturing, the challenge of identifying high-value leads is a constant struggle. As we discussed in our previous blog post, understanding the total addressable market…
In today’s competitive market landscape, businesses are in constant pursuit of data-driven strategies to stand out. Firmographics, an essential component of market research, empowers organizations with crucial insights, enabling them…
Are you tired of manually searching for company information online? Fear not, because we have a solution for you. In this post, we’ll introduce you to a powerful formula in…
Your machine learning model is only as good as the data you feed into it. That makes data preparation for machine learning (or cleaning, wrangling, cleansing, pre-processing, or any other…
In the world of TV’s Parks and Recreation, few people are as concerned about their image and how they market themselves as Tom Haverford. The erstwhile entrepreneur loves to think…
Many organizations see data acquisition and management as a business expense. You may hear questions like, what does it cost to collect and capture this data? What resources do we…
It takes Marty Byrde less than three episodes of television to go from white-collar embezzler at a major bank to blue-collar money launderer for the Mexican drug cartels. And boy,…
Data science for business is a very different beast than building models in an academic or purely scientific context. You aren’t looking for patterns simply because they’re food for thought,…
Never in history have so many government bodies around the world had so much scope, opportunity, and — most importantly — public support to harvest intricate, personal data on their…
When you make accurate predictions, you make smarter business decisions. This is the core value data science offers to marketers. It’s easy to get caught up in the buzzwords, but…
AI has become a buzzword, even as machine learning (ML) and data science push toward automation. We’ve all seen a million articles about how AI will revolutionize this or that,…
Risk and probability are based on data. You establish the statistical risk of losing an investment based on other investments that didn’t work out. You assess whether someone is likely…
