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Explorium's Data Insights Blog
Where data, marketing, and sales professionals come together
What is Firmographic Data?
In today’s competitive market landscape, businesses are in constant pursuit of data-driven strategies to stand out. Firmographics, an essential component of market research, empowers organizations with crucial insights, enabling them…
Easily Enrich Company Data with Explorium’s Google Sheet Formula
Are you tired of manually searching for company information online? Fear not, because we have a solution for you. In this post, we’ll introduce you to a powerful formula in…
How we build no-code Data Enrichment Pipelines
How a configuration-based, no-code approach enabled Data Engineers to deploy pipelines faster and focus on data quality. What is a Data Enrichment Pipeline? Data enrichment is a process where data…
Why Data Marketplaces Are the Future of the Data Economy
As you know, every second of every day, we’re generating and acquiring new data. As you read this, someone is collecting data on the fact that you are reading it….
Want to Get People Excited About Your Machine Learning Project? Tell Them a Story
In 2007, two roommates struggling to make rent in San Francisco had a bright idea. A major design conference was coming up and hotel prices were soaring. What if, the…
How to Connect to the Data Ecosystem
Pinpointing the most useful machine learning data and figuring out how to combine sources to create accurate, meaningful models is one of the most business-critical areas of data science. Increasingly,…
How Our COVID-19 Signals Give Businesses Better Decision-Making Capabilities
COVID-19 has hit almost every industry hard, and we’ve been left grasping at straws trying to make sense of our new reality. One of the biggest blows we’ve suffered is…
Data Bias and What it Means for Your Machine Learning Models
We’d all like to imagine that the machines, systems, and algorithms we create are objective and neutral, devoid of prejudice, free from pesky human weaknesses like bias, and the tendency…
Tourism Data
What is tourism data? Tourism data provides comprehensive information about the travel and tourism industry, international tourism, and domestic tourism. It includes transaction-level information such as tourism expenditure on flights,…
Business Review and Rating Data
What is business review and rating data? Business review and rating data includes reviews and ratings about companies and the quality of their products or services. It…
Fraud Has a Bigger Impact in Crises – Can You Afford to Sleep on It?
In normal times, fraud is a problem — albeit one that has steadily grown over the past few years. It’s for good reason, too. Fraud is big business, no matter…
How Data and Analytics Leaders Can Avoid Roadblocks to Data Acquisition
In times of crisis, organizations look for things to hold on to that give them a sense of certainty. After all, uncertain times mean tough going for business as usual,…