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Explorium's Data Insights Blog
Where data, marketing, and sales professionals come together
What is Firmographic Data?
In today’s competitive market landscape, businesses are in constant pursuit of data-driven strategies to stand out. Firmographics, an essential component of market research, empowers organizations with crucial insights, enabling them…
Easily Enrich Company Data with Explorium’s Google Sheet Formula
Are you tired of manually searching for company information online? Fear not, because we have a solution for you. In this post, we’ll introduce you to a powerful formula in…
How we build no-code Data Enrichment Pipelines
How a configuration-based, no-code approach enabled Data Engineers to deploy pipelines faster and focus on data quality. What is a Data Enrichment Pipeline? Data enrichment is a process where data…
4 Practical Ways Marketers Benefit From Data Science-as-a-Service
COVID-19 has been a system shock to marketers everywhere. Organizations have had to ditch their existing plans as they find that they’re no longer relevant, and businesses must change the…
COVID-19 Broke Your Risk Models. This is How External Data Can Fix Them.
The previous decade has been one of impressive growth and massive profits for financial services providers. As the global economy bounced back from the recession, new regulations, improved technology, and…
Economic Data
What is economic data? Economic data measures the financial health or wellbeing of a country, specific regions, or individual markets. It is often presented in comparison with past measures. This…
Tomorrow Comes Today – Using External Data to Cut Through the Unpredictability of Crises
“Only a crisis — actual or perceived — produces real change.” – Milton Friedman The start of 2020 has been one of the most turbulent on record for the global…
How SMBs Can Boost Their Bottom Line With External Data
There are some insights that can only come from the data you produce or collect in-house. Historical sales figures, for example. Foot traffic through your store. Sign-ups and downloads of…
How Much For The Set? How You Can Monetize Your Datasets
Data science websites overflow with tips for organizing and handling your data, improving visibility and gaining insight into your company’s performance. The question is, though: how do you turn this…
Understanding and Handling Data and Concept Drift
I know you’ve heard this a million times, but I’ll say it one more time: nothing lasts forever. Youth is not eternal, your phone gets slower, and machine learning models…
NAICS Data
What is NAICS industry data? Industries ranging from agriculture to finance are classified into various categories and then assigned codes. This categorization of industries organized by NAICS (the North American…
Map Data
What is map data? Map data is a part of geospatial data. It data includes geographic information such as political boundaries, weather patterns, infrastructure information, real-time traffic, and points of…