Explorium's Data Insights Blog

Where data, marketing, and sales professionals come together

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Explorium’s Data Onboarding Process
Explorium’s Data Onboarding Process
Navigating the data vendor landscape, Explorium ensures high-quality data discovery and integration through a meticulous process. This involves market analysis, rigorous data validation, and compliance with legal and security standards....

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Data for GTM

4 Practical Ways Marketers Benefit From Data Science-as-a-Service

COVID-19 has been a system shock to marketers everywhere. Organizations have had to ditch their existing plans as they find that they’re no longer relevant, and businesses must change the…

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Risk

COVID-19 Broke Your Risk Models. This is How External Data Can Fix Them.

The previous decade has been one of impressive growth and massive profits for financial services providers. As the global economy bounced back from the recession, new regulations, improved technology, and…

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Location Data

Economic Data

What is economic data? Economic data measures the financial health or wellbeing of a country, specific regions, or individual markets. It is often presented in comparison with past measures. This…

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External Data

Tomorrow Comes Today – Using External Data to Cut Through the Unpredictability of Crises

“Only a crisis —  actual or perceived — produces real change.” – Milton Friedman The start of 2020 has been one of the most turbulent on record for the global…

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External Data

How SMBs Can Boost Their Bottom Line With External Data

There are some insights that can only come from the data you produce or collect in-house. Historical sales figures, for example. Foot traffic through your store. Sign-ups and downloads of…

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Explorium Guides

How Much For The Set? How You Can Monetize Your Datasets

Data science websites overflow with tips for organizing and handling your data, improving visibility and gaining insight into your company’s performance. The question is, though: how do you turn this…

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Explorium Guides

Understanding and Handling Data and Concept Drift

I know you’ve heard this a million times, but I’ll say it one more time: nothing lasts forever. Youth is not eternal, your phone gets slower, and machine learning models…

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Business Data

NAICS Data

What is NAICS industry data? Industries ranging from agriculture to finance are classified into various categories and then assigned codes. This categorization of industries organized by NAICS (the North American…

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Location Data

Map Data

What is map data? Map data is a part of geospatial data. It data includes geographic information such as political boundaries, weather patterns, infrastructure information, real-time traffic, and points of…

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