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In the ever-evolving landscape of industrial manufacturing, the challenge of identifying high-value leads is a constant struggle. As we discussed in our previous blog post, understanding the total addressable market…
In today’s competitive market landscape, businesses are in constant pursuit of data-driven strategies to stand out. Firmographics, an essential component of market research, empowers organizations with crucial insights, enabling them…
Are you tired of manually searching for company information online? Fear not, because we have a solution for you. In this post, we’ll introduce you to a powerful formula in…
COVID-19 has been a system shock to marketers everywhere. Organizations have had to ditch their existing plans as they find that they’re no longer relevant, and businesses must change the…
The previous decade has been one of impressive growth and massive profits for financial services providers. As the global economy bounced back from the recession, new regulations, improved technology, and…
What is economic data? Economic data measures the financial health or wellbeing of a country, specific regions, or individual markets. It is often presented in comparison with past measures. This…
“Only a crisis — actual or perceived — produces real change.” – Milton Friedman The start of 2020 has been one of the most turbulent on record for the global…
There are some insights that can only come from the data you produce or collect in-house. Historical sales figures, for example. Foot traffic through your store. Sign-ups and downloads of…
Data science websites overflow with tips for organizing and handling your data, improving visibility and gaining insight into your company’s performance. The question is, though: how do you turn this…
I know you’ve heard this a million times, but I’ll say it one more time: nothing lasts forever. Youth is not eternal, your phone gets slower, and machine learning models…
What is NAICS industry data? Industries ranging from agriculture to finance are classified into various categories and then assigned codes. This categorization of industries organized by NAICS (the North American…
What is map data? Map data is a part of geospatial data. It data includes geographic information such as political boundaries, weather patterns, infrastructure information, real-time traffic, and points of…
