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Explorium's Data Insights Blog
Where data, marketing, and sales professionals come together
Why Predictive Prospecting Matters to Manufacturing Leaders?
In the ever-evolving landscape of industrial manufacturing, the challenge of identifying high-value leads is a constant struggle. As we discussed in our previous blog post, understanding the total addressable market…
What is Firmographic Data?
In today’s competitive market landscape, businesses are in constant pursuit of data-driven strategies to stand out. Firmographics, an essential component of market research, empowers organizations with crucial insights, enabling them…
Easily Enrich Company Data with Explorium’s Google Sheet Formula
Are you tired of manually searching for company information online? Fear not, because we have a solution for you. In this post, we’ll introduce you to a powerful formula in…
Location Data
What is location data? Location data presents geographic information about precise locations expressed in coordinates for devices such as mobile devices, mobile phones, smartphones, tablets, smartwatches, or IoT devices. This…
Stay Inside The Lines: Coloring With Artificial Intelligence
After a few months with no side projects on my plate, I was eager to create something new. I’ve made it a routine to try and create AI that competes…
Support and Coverage – Data Integration Metrics You Should Know
Data enrichment is a crucial step in the modeling process that data scientists tend to overlook due to the difficulty in finding and utilizing external sources. Before getting to engineer…
Clustering — When You Should Use it and Avoid It
No matter what type of research you’re doing, or what your machine learning (ML) algorithms are tasked with, somewhere along the line, you’ll be using clustering techniques quite liberally. Clustering…
AI Across the Funnel: The Use Cases You’re Missing Out On
The AI revolution, as a continuation of the BI revolution, caused companies to acquire, ramp up, centralize, and deepen their data analytics, data science, and data handling capabilities. As part…
It’s Official: Online Lenders Can No Longer Afford to Ignore Alternative Data
You don’t know what you don’t know, as the old saying goes. But in the age of Big Data, you simply can’t afford to shrug off what Donald Rumsfeld famously…
The Top Six Must-Attend Data Science Conferences Coming in 2020
For all the hype and press it has received in the past few years, data science is still a field very much in flux. Although it’s not a new sector,…
Cracking The Stability of Feature Selection
One of the best ways to improve your production machine learning models is to improve the data that your model is trained on. Simple, right? Not when trying to do…
5 Steps to Mine Hidden Gold Out of An External Data Source
If you’re familiar with Explorium then you know that we believe the core challenge for data science is data. Specifically, we believe data scientists need more of the right data…