Where data, marketing, and sales professionals come together
Read more
In today’s competitive market landscape, businesses are in constant pursuit of data-driven strategies to stand out. Firmographics, an essential component of market research, empowers organizations with crucial insights, enabling them…
Are you tired of manually searching for company information online? Fear not, because we have a solution for you. In this post, we’ll introduce you to a powerful formula in…
How a configuration-based, no-code approach enabled Data Engineers to deploy pipelines faster and focus on data quality. What is a Data Enrichment Pipeline? Data enrichment is a process where data…
Apache Spark is a very popular engine for running complex distributed data pipelines. Sometimes when using Spark, we need to tune our logic in order to get the best performance….
Salesforce’s customers can now feed unique, powerful data signals, enrich accounts and contacts, and give the sales team the best ammunition as they target accounts, all without ever leaving their…
Read about our newest platform enhancements in this blog post which reviews recent changes to the way you work with the Explorium platform. You’ll be pleased with new options and…
Leaves are falling, the clock’s turned back, but the pace at Explorium is upward and onward. Here are the latest data developments designed to make your work smoother and more…
What is Feature Engineering? Feature engineering is the process of improving a model’s accuracy by using domain knowledge to select and transform raw data’s most relevant variables into features…
External data (also known as “alternative” or “third-party” data) is any data that an entity acquires beyond its four walls. Most companies are aware of the value they can gain…
What is demographic data? Demographic data provides statistical information about a specific population, including age, gender, race, and location. Companies leverage it to learn about demographic trends and build demographic…
Data science’s commercialization over the last decade emphasized the science more than the data. Even as data scientists spent most of their time wrangling and cleaning data, it was their…
What is technographic data? Technographic data (also referred to as technographic segmentation) is the analysis of the technology stack a company uses, including hardware, software, and applications. This data also…
