Where data, marketing, and sales professionals come together
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In today’s competitive market landscape, businesses are in constant pursuit of data-driven strategies to stand out. Firmographics, an essential component of market research, empowers organizations with crucial insights, enabling them…
Are you tired of manually searching for company information online? Fear not, because we have a solution for you. In this post, we’ll introduce you to a powerful formula in…
How a configuration-based, no-code approach enabled Data Engineers to deploy pipelines faster and focus on data quality. What is a Data Enrichment Pipeline? Data enrichment is a process where data…
What is website traffic data? Website traffic data provides comprehensive information and metrics on websites and their number of visitors, number of users, number of clicks, duration of the visits,…
Whew, what a quarter! With all this heat, we decided to stay indoors, crank up the AC, and work on expanding our data catalog. We’ve made some big upgrades to…
Alternative data (also known as “external” or “third-party” data) is any data that an entity acquires beyond its four walls. Most companies are aware of the value they can gain…
We have access to greater volumes and varieties of data than ever before. Data streams are getting faster and bigger, but bigger isn’t always better. Data is only as useful…
Not all data is the same. It comes in all shapes and sizes – structured and unstructured, historical and real-time, spatiotemporal and more – and from a wide variety of…
Many organizations understand the value of external data, yet struggle with external data procurement. To remain competitive, organizations need a strategy for purchasing external data in order to derive the…
What is B2B leads data? B2B leads data delivers a comprehensive list of historical and real-time details (such as contact information) of prospects (lead lists). It includes business information and…
Unique data can drive differentiation and unlock competitive advantages for businesses today. Many organizations struggle with finding the right data among the disparate data providers and marketplace ecosystem. In marketing,…
The core workflow for marketing and sales teams is to generate awareness and leads, which convert to sales opportunities, and ultimately revenue for the company. These are the key metrics…
