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Explorium's Data Insights Blog
Where data, marketing, and sales professionals come together
Why Predictive Prospecting Matters to Manufacturing Leaders?
In the ever-evolving landscape of industrial manufacturing, the challenge of identifying high-value leads is a constant struggle. As we discussed in our previous blog post, understanding the total addressable market…
What is Firmographic Data?
In today’s competitive market landscape, businesses are in constant pursuit of data-driven strategies to stand out. Firmographics, an essential component of market research, empowers organizations with crucial insights, enabling them…
Easily Enrich Company Data with Explorium’s Google Sheet Formula
Are you tired of manually searching for company information online? Fear not, because we have a solution for you. In this post, we’ll introduce you to a powerful formula in…
How External Data Platforms Help Find the Unknown Unknowns
What are unknown unknowns? An unknown unknown is something you don’t know that you don’t know. The term, made famous by former United States Secretary of Defense Donald Rumsfeld, refers…
Why AI advancements depend on good data
Artificial intelligence (AI) has been the main driver of big data, robotics, and IoT. Still, this year, the trend is shifting to see access to external data emerge as a…
How to Reduce Financial Risk with the Right Data
When it comes to mitigating financial risks, organizations require information from outside of their four walls to make accurate predictions. Internal data provides insights based on historical information from within…
Data Quality – An Interview With a Data Science Expert
When it comes to data science, machine learning, and artificial intelligence, the consensus is that good data is essential. When it comes to training models, you commonly hear “garbage in,…
The Foundations of Data: Exploration, Mining, and Storage
In the contemporary digital landscape, data isn’t just a collection of numbers and facts; it’s the lifeblood of industries, the compass for decision-making, and a telescope peering into future trends….
The Top External Data Trends to Look out for in 2022
2021 was an exciting year for Explorium. We raised our series C round of funding in May, were named a Cool vendor by Gartner, launched two new offerings to build…
The 5 Biggest Challenges of Sourcing External Data
Organizations today understand the value of data. Most use their internal data to drive important decision-making processes. Many are catching on to the value of external data and understanding how…
Explorium Partners with Snowflake, Providing Access to Thousands of External Data Signals
We are excited to announce that we are partnering with Snowflake, the Data Cloud company, to give Snowflake customers access to Explorium’s vast collection of external data via Snowflake Data…
B2B Intent Data
What is B2B Intent data? B2B intent data, also called buyer intent data, is the information about products and services that prospective buyers are searching online. You can measure the…