Explorium's Data Insights Blog

Where data, marketing, and sales professionals come together

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B2B Marketing for Manufacturers
B2B Marketing for Manufacturers
Understanding B2B Manufacturing Market The B2B manufacturing market is a complex and multifaceted landscape, distinguished by its unique players, trends, and challenges. Key players and stakeholders in the B2B manufacturing...

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External Data

How External Data Platforms Help Find the Unknown Unknowns

What are unknown unknowns?  An unknown unknown is something you don’t know that you don’t know. The term, made famous by former United States Secretary of Defense Donald Rumsfeld, refers…

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External Data

Why AI advancements depend on good data

Artificial intelligence (AI) has been the main driver of big data, robotics, and IoT. Still, this year, the trend is shifting to see access to external data emerge as a…

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Risk

How to Reduce Financial Risk with the Right Data

When it comes to mitigating financial risks, organizations require information from outside of their four walls to make accurate predictions. Internal data provides insights based on historical information from within…

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The Data People

Data Quality – An Interview With a Data Science Expert

When it comes to data science, machine learning, and artificial intelligence, the consensus is that good data is essential. When it comes to training models, you commonly hear “garbage in,…

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External Data

The Foundations of Data: Exploration, Mining, and Storage

In the contemporary digital landscape, data isn’t just a collection of numbers and facts; it’s the lifeblood of industries, the compass for decision-making, and a telescope peering into future trends….

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External Data

The Top External Data Trends to Look out for in 2022

2021 was an exciting year for Explorium. We raised our series C round of funding in May,  were named a Cool vendor by Gartner, launched two new offerings to build…

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External Data

The 5 Biggest Challenges of Sourcing External Data

Organizations today understand the value of data. Most use their internal data to drive important decision-making processes. Many are catching on to the value of external data and understanding how…

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News & Updates

Explorium Partners with Snowflake, Providing Access to Thousands of External Data Signals

We are excited to announce that we are partnering with Snowflake, the Data Cloud company, to give Snowflake customers access to Explorium’s vast collection of external data via Snowflake Data…

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Business Data

B2B Intent Data

What is B2B Intent data? B2B intent data, also called buyer intent data, is the information about products and services that prospective buyers are searching online. You can measure the…

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