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In the ever-evolving landscape of industrial manufacturing, the challenge of identifying high-value leads is a constant struggle. As we discussed in our previous blog post, understanding the total addressable market…
In today’s competitive market landscape, businesses are in constant pursuit of data-driven strategies to stand out. Firmographics, an essential component of market research, empowers organizations with crucial insights, enabling them…
Are you tired of manually searching for company information online? Fear not, because we have a solution for you. In this post, we’ll introduce you to a powerful formula in…
Data orchestration is the process of bringing data together from multiple sources, cleansing it, combining it, organizing it, and preparing it for analysis or operational use. The modern data journey…
Organizations today focus on generating insights based on their internal data sources such as their CRM tools and data warehouses. To most organization’s, the value of data that comes from…
A modern data stack, or a modern data architecture, is a suite of tools that helps businesses manage, integrate, and analyze their data to proactively uncover new areas of opportunity…
What is eCommerce data? eCommerce data provides information collected from the eCommerce industry – online retail sites – about products, pricing, sales performance, and customers. Companies with an online retail…
What is consumer identity data? Consumer identity data presents information about a device ID or model connected with a consumer profile. It is used to enrich customer data and customer…
Using the right data signals to boost eCommerce sales eCommerce businesses today recognize that predictive analytics – a discipline that helps marketers use customer data to improve personalization, understand user…
Feature engineering is an important part of leveraging big datasets. Even with the right technical skills and domain knowledge, it can still be a time consuming process. This blog article…
Machine Learning and its evaluation are foundational to modern technological advancements. As we delve into the intricate world of algorithms and data, understanding core concepts is paramount. Whether it’s the…
How External Data Can Elevate Data Analytics and Machine Learning To New Heights Data is valuable. It helps uncover valuable insights, understand the customer experience, analyze their exposure to risk,…
