123Vita LLC, operating as Alterna Jar, specializes in developing and selling aftermarket blender jars, blades, tampers, and accessories for high-powered blender brands like Blendtec and Vitamix. The company focuses on providing cost-effective and versatile replacement parts for commercial and consumer blending, food processing, and juicing applications. With a mission to offer user-friendly solutions, 123Vita LLC also provides business opportunities to resellers globally and emphasizes down-selling to ensure customers purchase only what they need. Their products are engineered in the USA with patent-pending technology, emphasizing durability and optimized blending quality.