Our brand 45oN 68oW is a tribute to Katahdin, the Appalachian Trail and the Hudson Valley Region.45oN 68oW are the coordinates of the Northern Terminus of the Appalachian Trail (simply known as A.T.) located on Mount Katahdin in Baxter Park, Maine. Our products are born out of our passion for the great outdoors and the desire to promote an active lifestyle. Insects are a part of the outdoors experience, however keeping them from biting and possibly transmitting diseases can be accomplished safely with our botanical oils based product. For those seeking a safe alternative to potentially dangerous synthetic repellents, we offer an attractive alternative. Neem has been referred to as the "village pharmacy" due to its incredible array of healing properties. It has been proven effective as an insect repellent and is being used in malaria prone tropical countries. Lemon Eucalyptus Oil is highly recommended by Centers for Disease Control and Prevention (CDC) for effective protection against mosquitoes. Their combined usefulness as a natural, non-toxic insect repellent, among other fascinating properties, further increases its phenomenal applications. We support conservation and responsible environmental organizations. - 45N 68W is a lifestyle brand that reaches outdoors enthusiasts of all ages. - As a bio-pharmaceutical company we offer safe and effective alternates to products containing potentially harmful chemicals. - We aim to provide customers unparalleled outdoor experiences by creating products and services that enhance their enjoyment.