Allure Gems LLC is a limited liability company based out of New York , NY. The company originally known as A.G.Weindling, is in the business of wholesaling diamond studded jewelry to major retailers in the USA. Operations Allure Gems is engaged in the business of wholesaling diamond studded gold, silver and platinaire jewelry to some of the biggest retailers in the USA such as Walmart, Zales and J.C.Penney. The forteit of the company lies in Bridals and it plans to focus and expand further in that direction. The company manufactures its jewelry from vendors based out of Mumbai, India. Brands and Co-Branded Programs with various retailers Platinaire : Platinaire is a patented premium luxury metal alloy of silver and platinum that consists of 97.5% pure precious metal. It offers the durability and look of 14K white gold at a fraction of the price. The company sells Platinaire jewelry to some of the biggest retailers in the USA such as Walmart, Zales and J.C.Penney. Platinaire is a highly environmentally responsible patented alloy that is fabricated using exclusively recycled silver and platinum. This is all part of our commitment to continually improve the production processes in order to lessen the impact upon our planet and provide a better world for future generations. Always & Forever : is a collection of platinaire jewelry sold at Walmart. I Said Yes : is a collection of platinaire bridal jewelry sold at J C Penney. Transformation at Allure Gems The company has a solid vision of becoming one of the largest jewelry companies in the world. It is focussing on building brands and running co-branded programs with the biggest retailers. Currently it caters mainly to the American market, with future plans of expanding into Europe, Australia and Asia.