For over 30 years AMA Laboratories has been conducting state-of-the-art testing in RIPT/Safety, Infrared Testing (IRPF), SPF Determinations, Claim Substantiation with Biophysical Measurements, In-Vitro Studies and unique Matched Scientific Photography (MSP) using AMAs PhotoGrammetrix (PhGx) System. Advanced studies can enhance documented final report data with our PolyChrommetrix (PcMx) 3D modeling plus corporate and advertising video capabilities. The AMA system offers a newly developed proprietary concept of scientifically acquired, non-invasive before and after images which can be electronically measured. This unique system allows for matched high resolution photographs to be directly incorporated into our clients advertising and marketing materials for a truly sensational presentation format. Striving to always stay ahead of the curve, AMA has invested in developing technologies to help our clients continue to differentiate their products in new and exciting ways that help small and large-scale manufacturers and formulators alike save both time and money while meeting ever more impending deadlines.