Anji Mountain, founded in 2003 by Darryl Gold, specializes in sourcing and innovating area rugs, chair mats, poufs, and home furnishings made from natural fibers and recycled materials. The company is guided by principles of style, quality, sustainability, and affordability, offering a range of products including jute, bamboo, wool, and recycled content items. Anji Mountain has established itself as a leading source of unique home products and maintains personal relationships with factories in India and China to ensure product quality and sustainability. The company's core focus is on providing environmentally friendly and stylish home furnishing solutions.