Chris Heusch is president of ARCH Inc. a Utah-based company that provides process analysis, printing consultation, training and equipment evaluation services to the corrugated industry. Chris introduction to the corrugated market came during the infancy of high-graphic and value-added direct printing on corrugated. A student of ink manufacture and formulation, Chris worked closely with converters making the transition from one and two colors on Kraft to the four-color process printing that was encroaching on the litho pre-print market. Always keeping on the leading edge of technology and best practices, Chris continually expands his knowledge base to keep pace with the latest innovations and trends. He applies his knowledge and talents around the globe working with converters, equipment manufacturers and material suppliers to enhance the quality, efficiency, productivity and profitability of their operations and to help them embrace new market opportunities such as digital printing. Born and raised in Bonn, Germany, Chris is fluent in English and German and conversant in many other languages. His linguistic talents are often used to the advantage of his clients seeking to do business on the global market.