The Shape of FlavorTM One NEAT Experience at a Time Drink bourbon scotch rum whiskey tequila alcohol drinks straight (neat) - quickly become a knowledgeable expert. Learn how to drink alcohol drinks without the smell of alcohol from lead-free crystal glasses scientifically developed, and engineered! The shape of the glass controls evaporation of the aromas from the beverage. The NEAT glass concentrates the aromas right under the nose without the alcohol making drinking your favorite spirit far more enjoyable. Our glass actually gives you a strong representation of what is in the liquid. The tastes and aromas the distiller intended! Smell is 90% of taste. There are thousands of smells and only five tastes. For example you do not really taste raspberries, you smell raspberries and taste "sweet". Shape can control smell, and therefore controls taste. We don't separate the two. Drinking wine out of a martini glass is not an enjoyable experience because you can't smell the grapes and other subtle aromas. Drinking a martini out of a wine glass is also a poor experience, because the alcohol would keep me from smelling the junipers and herbs in the gin. The proper glass is the key to maximum enjoyment of your beverage of choice.