Howard Atkison and Bob Guinn founded ASL SOLUTIONS INC. in the fall of 2000. The owners jointly have over 60 years of experience in the high-volume manufacturing and distribution of durable goods sold in the mass market. Their passion for their business comes from having personally raised outside dogs for more than four generations and understanding the need in the marketplace for a truly insulated doghouse. For years the only alternative to the non-insulated products available in the marketplace was to custom build one yourself. This combination of events led to the creation of the "Dog Palace" insulated doghouse. The Dog Palace is the first doghouse with real foam insulation with an attached double-hinged self-closing insulated door, windows for airflow and a raised floor with a drain. The company was rewarded for its efforts in 2004 by Consumers Digest as it was awarded a Best in Premium Class rating for its first endeavor; the Dog Palace. 2002 Dog Palace introduced 2006 DP Hunter introduced a smaller sized house for small dogs 2009 Dog Palace Heating Pads introduced 2010 Dog Palace Solar Breeze Fans introduced 2013 Dog Palace Fleece beds introduced 2016 facility expansion and additional molder to double capacity 2018 CRB Palace introduced xl house twice the volume of Dog Palace 2018 Dog Palace trademarked 2020 Palace Central Heater introduced 2020 additional molder added dedicated to CRB Palace and DP Hunter 2021 High-Intensity Color Mixer added to make color more vibrant 2021 Warehouse addition 2022 New dock addition 2023 Palace Deluxe Calming Beds introduced 2023 Cat Palace Introduced