Beautytap is a platform that connects beauty brands with passionate consumers through detailed product reviews and a community of beauty lovers. They offer a space where brands can engage with enthusiasts and experts, allowing products to come alive through reviews and shared experiences. Beautytap partners with over 180 beauty brands and 50 retailers, including Sephora, to create opportunities for brands to resonate with an engaged audience. The platform focuses on authentic beauty discoveries, product reviews, UGC videos, ambassador programs, and perception studies, aiming to bring consumers closer to products tailored to their needs.