BellaSvago, its employees and founders believe our success is based entirely on the faithful adherence to our founding principles: * Provide our customers with long-term value in every product they purchase * Build recognition for our brands by excelling at everything we do * Engage in business practices that benefit everyone involved * Create a working climate that calls forth the best in every employee * Fully capitalize on emerging technologies * Maintain our vitality and self-reliance by implementing change rather than reacting to it BellaSvago is focused on the following areas to promote Beautiful Entertainment: * Accessories for dining rooms, restaurants and events * Books, recipes and articles that offer guidance for entertaining beautifully * Items that provide historical perspectives on entertaining * Develop and re-introduce special products from times gone by * To provide products that promote community socialization