Benno Banziger founded Benno Bikes in 2015 with the goal of reinventing bike design once again. Not only to inspire more people to ride, but to empower them to ride more. To grab a helmet and leave their car keys behind. Electric assist flattens hills, shortens distances, blunts headwinds and lightens cargo weight, leaving only the joy of two wheels, without the objections. We truly understand the power of electric assist technology and how it impacts our everyday transportation choices. A typical ebike offers a nice ride, but not much utility. A cargo ebike carries heavy loads, but can be difficult to maneuver. We believe what people really need is an everyday ebike engineered with the perfect blend of ride dynamics, cargo capacity and good looks. Awesome agility with the ability to carry exactly what you need. We call it Etility Design and its at the heart of every Benno ebike. Born and raised in Berlin, Germany, Benno Banziger was a skate and snowboard pioneer who dreamed of living in California. After graduating from design school he moved to San Diego where, in 1993, he co-founded the Electra Bicycle Company. Benno left the company in 2010 after its sale three years prior, but his restless desire to design better bikes and inspire people to ride remained, which led him to create Benno Bikes in 2015.