Better Biscuit is a consumer goods company that focuses on improving biscuit sales for convenience stores through a strategic approach. They offer a five-step program to increase biscuit sales by up to 28% and provide guidance on biscuit segments and planograms tailored for different store types, including travel and local convenience stores. Better Biscuit aims to enhance the shopping experience for convenience shoppers and capitalize on the £13m channel opportunity in the market. Their services have shown tangible results, with testimonials citing significant sales growth after implementing Better Biscuits strategies.