Bacons popularity continues to grow -- and bacon grease is a whole NEW SEGMENT for the Cooking Oils category. 100% authentic bacon grease Triple-filtered for purity Shelf-stable & long-lasting Benefits: MORE FLAVOR: Use in place of butter, shortening, or cooking oil to enhance the flavor of anything you Fry, Cook, or Bake CONVENIENCE: Ready-to-go without the time, mess, or expense of frying pounds of bacon Consumers Get it and WANT it!! - Easy to understand, but completely new to market - Leverages familiar heritage and tasty tradition Animal fats like bacon grease are on-trend: - 100% authentic bacon grease, this is a minimally altered option to replace processed/hydrogenated oils - Consumers want the real thing, not overly processed artificial substitutes... vegetable oils are artificial substitutes for what humans have used for thousands of years QSR, Nov 2017 - Bacon Up contains NO Trans Fat, NO Gluten, NO Peanuts, NO Dairy, NO Carbohydrates, and NO MSG, and its Non-GMO and NOT Hydrogenated