Some companies have lofty goals. To fight disease. Or feed the world. Or save the planet. At Birds Eye our ambition is humble. We just want to help people eat more vegetables. So, every day, for nearly a century, weve worked tirelessly to make vegetables irresistible. Easier to buy. Store. Prepare. And serve. More delicious. More delightful. Because when people get more of their daily nutrition from vegetables and plants, remarkable things happen. They experience less obesity, diabetes, heart disease and cancer. Farmers can feed more people using less land, water, and energy. Fewer chemicals are needed. Fewer greenhouse gases are released. Which means that helping people eat more vegetables may actually help fight disease, feed the world and save the planet. It seems your Mom was right all along: its good to eat vegetables. So we make vegetables good to eat.