Birthday Shoes is a website created in mid-April 2009 as a central hub for reviews, pictures, ideas, experiences, and activities related to minimalist shoes or 'barefoot shoes,' including brands like Vibram FiveFingers, Vivo Barefoot, Merrell, and Xero Shoes. The site focuses on providing reviews and information on minimalist footwear that allows the body to move naturally by doing less. It covers a wide range of barefoot shoes, offers user stories, and serves as a platform for sharing experiences and insights on minimalist and barefoot running. Birthday Shoes is a source of authentic information on minimalist footwear, visited by millions globally and cited by reputable sources like CNN and Inc. magazine.