Brainy Pup's mission is to enrich dogs' lives, promoting their long term mental wellness. Along with top experts in the field, we believe that mental enrichment benefits dogs of all ages, sizes, and personalities. That is why we have created the world's first dog enrichment subscription for every home. We are committed to satisfying each dog's individual needs, from encouraging constructive outlets for puppy energy, to proactively slowing senior dog cognitive decline. Brainy Pup is inspired by dog pawrents who are tired of owning too many toys, and yet having nothing that keeps their dogs stimulated and entertained. With our subscriptions, the world's best enrichment toys are at your fingertips (and paws!)