Caraline Skincare is not a traditional beauty brand. It is a wellness brand with a particular point of view regarding health, wellness, and how we live our lives as we grow older. Caraline is about feeling good about ourselves and how we feel is defined by confidence and empowerment. Were a rebellious bunch, and we refuse to participate in the age-shaming perpetuated by the beauty industry. Youll never hear us using terms like anti-aging or anti-wrinkle. Instead, were pro-you, pro-us, pro-empowerment of women at every age. At Caraline, we believe in well-rounded, multi-functional skincare for people who prefer a simple, minimalist approach to taking care of their skin. Formulas are made with cold-pressed oils and extracts - and are organic when available/possible - resulting in skincare filled with nutrients, vitamins, and minerals that support healthy skin. Caraline products are vegan and cruelty-free. Caraline Skincare is mindful of our footprint on the planet, from the ingredients we use in our products, to the packaging, recyclability, waste, how we operate the business, and more. Wherever possible, Caraline uses certified organic ingredients. Doing so ensures a process of production and ingredient safety in addition to agriculture that preserves soil and ecosystems. We continually review ingredient sourcing partners and supply chains to ensure we are using the highest quality ingredients with low environmental and potentially positive social impact. We are a small, new company but are committed to the reduction of plastic going into landfills and to recyclable materials like glass and FSC-paper cartons We try not to judge various ingredients, but we have a list of ingredients that we will not use in our formulas. Because we are small and work with batch production partners, we can create and produce our products exactly to our standards.