Founded in 2015, Chariot Concepts is not an old company, but the foundation on which it is built is a 40 year history in the retail tire business, most of it in the day to day operation of busy and successful locations owned by the major independent tire dealer of the west. We are dedicated to increasing the level of professionalism in retail tire stores for the sake of improving tire store reputation amongst retail tire customers as well as increasing profitability and sales through classy merchandising. Recognizing the unique requirements of tire store merchandising, and the lack of creative material support from standard box-store merchandisers, Chariot Concepts uses its experience to create merchandising devices that were designed specifically for tires and wheels. Showroom Showoffs we call them. It's not enough to just display a wall of wheels or a stack of tires. Those products sell best when their Features, Benefits, Applications, and Sale Prices are communicated to the buyer. Hence, there must be a professional way to attach that information. Showroom Showoffs - Award-winning Tire and Wheel Merchandising Gear from Chariot Concepts