Structural color has many characteristics that differ from those of chemical pigments or dyes. For example, in the feathers of a butterfly, various colors result from the interaction of light with nano-scaled physical structures. The unique colors originating from the physical structures are iridescent and metallic, and cannot be mimicked by chemical dyes or pigments. COLR Technology is changing the way color is created. COLR Technology is the first proprietary and patent pending photonic crystal system to create magnetically tunable structural color that can achieve unlimited brilliant, iridescent, tunable structural colors and designs. COLR Technology is based on recent advancements in the synthesis of Nano-scaled materials which are used to create magnetically tunable structural color. COLR Technology is being developed by The Idea Zoo, Inc. The Idea Zoo, Inc. is a group of professionals with diverse backgrounds in public and private company executive management, successful entrepreneurship, C-level sales and business development, brand management and product development, across a wide variety of industries. Understanding the importance of pace in successful innovation in many different industries and disciplines, The Idea Zoo was formed intent on finding and harnessing leading inventions and applying them to not-so-obvious applications; with the ultimate goal of delivering added value to inventors, industry, consumers and our shareholders.