Ridecell develops the leading Mobility as a Service (MaaS) platform for carmakers and transportation providers. Based in San Francisco, Ridecell integrates carsharing, ridesharing, and fixed route offerings into a single multiservice platform for both driven and self-driving vehicles. DeepRacing, a part of Ridecell, focuses on hosting racing events and meetups, with a core emphasis on deep learning and autonomous driving technologies. The company offers a platform for enthusiasts to engage in DIY robotics and participate in DeepRacing events. DeepRacing is associated with Auro.ai, a company that graciously hosts their events.