Outstanding quality and innovative design is the cornerstone of all Diamond Performance products. All our products are made in USA and backed by a lifetime guarantee. Our fiber products are developed and tested by Tension Technology International, the world's leading high tenacity fibre experts. diamondcord The world's only truly unbreakable starter cord. - eliminates inconvenience, down time and monetary loss - replaces nylon/polyester starter cords in numerous applications, from small engine equipment to boats and snowmobiles - smoother pulling for easier starting diamondgrip Our technologically advanced and ergonomically designed starter handle is the strongest and most advanced starter handle in the world. That makes it the perfect match for our diamondcord. - our two sizes of handles can replace unreliable and unattractive starter handles in all small engine applications - comes packaged with diamondcord diamondlace Unbreakable laces stronger than steel. - eliminates down time, inconvenience and monetary loss - for customers working in the most abusive commercial industries or recreational users who cant afford a broken shoelace in the most inconvenient moment - as flexible as a normal shoe lace Testimonials The current starter cord supplied by manufacturers (Honda, Briggs & Stratton etc) does not hold up and this problem costs our company unnecessary down-time and monetary loss. Sheldon Coe, Service Manager, United Rentals Diamond cord has saved time & money with fewer call outs and returned equipment due to broken starter ropes. Im very impressed with this product, and I will continue to use the rope in our small equipment. Bryan Touzel, Parts & Service, United Rentals Using Diamondcord has eliminated lost rentals due to cord breakage, saving time and money for the rental department and its customers. Cindy Clement, Tool Rental Associate, The Home Depot Canada