Dryland Genetics, founded in 2014 by professors from Iowa State University and the University of Nebraska-Lincoln, specializes in enhancing crop yields and agronomic performance using genetic and statistical breeding techniques. The company focuses on improving crops adapted to marginal lands without irrigation, starting with proso millet, a water-efficient cereal ideal for arid regions. By leveraging innovative genotyping and breeding strategies, Dryland Genetics aims to increase yields and performance of crops like proso millet, which have not undergone significant breeding advancements compared to major crops like corn and soybeans. The company's mission is to provide sustainable food solutions for regions with limited water resources.