The most efficient hair dye applicator on the planet, The Hummingbird, has gone viral twice on TikTok with over 14 million views. Invented by a hairdresser to work ergonomically upright, the Hummingbird eliminates the need to bend under conventional squirt bottles, and with its patented valve system the dye flow rate is now completely controlled, so no more blobs or mess! Among the thousands of TikTok comments were a deluge of requests asking for comb options to spread product, which are now expected to be released by end-of-year. Dye Candy was also surprised to find so many comments about crossover use of The Hummingbird for hair oils. In response, the company is now slating a specialized accessory drop which will specifically target detailed applications of hair oils and serums. In addition, there were many heartwarming expressions of relief from those in the disabled community who felt their self-care was now more accessible through The Hummingbirds ergonomic design features. The deceptively simple bird-like design is actually comprised of nine precisely engineered parts that enable the upright action, plus two accessories: a mixing cap and cleaning spoolie. Currently, The Hummingbird is available through multiple e-commerce sites and can be used for any liquid product, including shampoos, bleaches, dyes, glosses, toners and oils. Founder/CEO Kathryn Madison is a former salon professional with 15 years in the industry, who set out to find a more precise solution to the commodity ketchup bottle squirt applicator in order to achieve a salon outcome when coloring her own hair at home. After years of research, design, testing, and dozens of prototypes, The Hummingbird was launched in 2022. Dye Candys Mission- We exist for the joy found in self-expression, the right to control ones own beauty destiny, powered by purposeful, sustainable design. Dye Candy has a 1% for The Birds program which donates 1% of net profits to The Audubon Society.