Electric Ride Colorado is a project focused on fostering electric vehicle (EV) expansion in the Rockies, particularly in Colorado. The project aims to increase EV and electric vehicle supply equipment (EVSE) adoption by identifying market barriers and developing strategies to overcome them in the transportation and utility sectors. It is managed by the Denver Metro Clean Cities Coalition, supported by various partners including non-profits, federal agencies, and municipal government/transit agencies. The initiative is funded by a Department of Energy (DOE) grant and involves collaborative research and analysis to promote EV expansion and reduce petroleum consumption in the transportation sector.