FluffCo brings the luxury hotel experience to homes at affordable prices by offering comfortable goods sourced from the same factories that produce 5-star hotel products. They focus on providing sustainable and ethically sourced products, including pillows and bedding items. FluffCo's pricing model eliminates the high mark-ups typically seen in luxury hotel products, making their offerings more accessible to consumers. The company is socially responsible, partnering with local shelters to donate products to those in need. FluffCo aims to enhance the quality of sleep for millions of people with thoughtfully sourced and socially conscious products.