FreeForm Brush Inc. specializes in reinventing everyday tools, particularly paintbrushes, in ergonomic ways through observation, innovation, and thoughtful design. Their core values of integrity, quality, and focus on improving the painting experience drive them to create unique products, including the patented Grip-Free Paintbrush. Founder and President Greg Freuler, an industrial designer, developed the Grip-Free Paintbrush to reduce fatigue and eliminate cramped hands during painting, addressing the discomfort caused by traditional paintbrush designs. The company's innovative approach aims to provide unmatched comfort and control for painters, revolutionizing the painting experience.