Atom, formerly known as Squadhelp, is a business naming platform that offers naming services and domains. They provide a curated domain marketplace with premium and ultra-premium domains, including short, one-word domains. Atom facilitates naming contests and agency services for brand identity design, audience testing, trademark research, and filing. They also offer resources like business name generators, domain name generators, and trademark checkers. Atom is recognized for its crowdsourced naming contests, expert-curated premium domains, and managed naming services, making it a go-to platform for startups and businesses looking to establish a strong brand identity.