Heartland Industries is a material science company that functionalizes natural fibers to reinforce plastic, offering high-performance carbon-negative additives. They work with global brands and suppliers to reduce the carbon footprint of everyday products without retooling costs. Heartland supports local farming for local manufacturing by growing industrial hemp, enabling supply chain resiliency and carbon sequestration. Their decarbonized materials help manufacturers create stronger, lighter, cheaper, and more sustainable products, replacing and augmenting mined and synthetic materials. Heartland partners with farmers, compounders, converters, and brands to integrate natural fibers into existing raw materials, increasing performance and reducing carbon footprint.