HIZE specializes in designing and developing performance accessories for stationary bikes, particularly focusing on improving rider posture and comfort. The company's products, such as faux brake hood covers, aim to enhance the riding experience by addressing issues like sore wrists, tight shoulders, and lower back pain. HIZE's founder, with a background in athletic footwear and biomechanics, leverages expertise in product design and biomechanics to create innovative solutions for cyclists. Collaborations with experts in biomechanics and sports science contribute to HIZE's emphasis on proper biomechanics and movement in sports.