Est. April 2017 by President and Founder Elise Reyes-Hollis Reyes Innovations is a Woman Owned Family Business producing American Made products. Taking a hobby and combining it with a holographic background; HOLOSHOTZ was born. Our top goal - to provide an exciting and beneficial feature to splatter burst targets. When our holographic shooting target is shot, a clear reflective halo is produced instantly! Visible to the shooter, this eliminates the need for the target to be brought uprange to show exact location where target was hit. Great for outdoor shooting activities, as well that calls for long distance shooting in any weather condition. HOLOSHOTZ is not only a brand, but a new vision of the future.