Founded in 2010, HOT brings a unique approach to its products that were inspired by an artistic spirit of expression. HOTs line of professional makeup was conceived to be a leading makeup brand not only for makeup professionals but for the needs of makeup enthusiasts as well. HOTs high-quality products are presented with affordable prices that bring richly pigmented colors with a long-lasting finish after application holding the visible quality for longer periods of time. All collections are cruelty-free, hypoallergenic, free of: glutens, parabens, phthalates, and fragrances, and lastly, offer a wide selection of products with vegan ingredients.