Hustler Turf is a leading manufacturer of zero-turn lawn mowers. The Hustler brand signifies innovation, strength, performance and superior customer care. Our mission is to provide the most dependable, useful, and time saving products for lawn care professionals and weekend warriors offering the most complete lineup in the industry. History In 1964, Hustler was born of a simple need for a riding mower that could maneuver the irregular landscape of the family home, complete with birdbaths, gardens and winding front walkways. The first Hustler mower was a compilation of mower parts and farm machinery, created by John Regier. Regiers mower cut grass and steered like none before, with its capabilities to hug a flagpole or reverse directions at a fence line, all with a turning radius of zero. With this, the worlds first twin-lever zero-turn mower was born. Today, Hustler is part of Stanley Black & Decker Outdoor and dedicated to the independent dealer channel.