HydraFiber Advanced Substrate has quickly become a game changer in growing mix programs for professional greenhouse growers around the world since its introduction in 2013. Today, nearly half of the Top 100 ornamental growers in North America have switched to using HydraFiber media blends in their production all day, every day and seeing positive results on their plants and their business. HydraFiber is one of the newest innovations from Profile Products, a world leader that has proudly offered researched and proven soil / media solutions for over 50 years. With decades of experience in ceramics and its core competency in wood fibers, Profile realized the huge potential for their product technology in the horticulture industry and committed to developing a proven substrate component or alternative to perlite, peat, pine bark or coir for growing mix programs. Following a decade of R&D to develop a fully vetted product, they introduced HydraFiber to professional growers and media blenders at just the time that peat was showing supply issues, coir costs were rising and weather was impacting the industry. This perfect storm of events led to one of the most innovative substrate technologies since the 1960s. Along with the proven root development and exceptional finished plant quality it delivers, HydraFiber also checks different boxes for each customer, whether its business efficiencies, shelf life, inventory management or environmental reasons. Growers also repeatedly rank the personal service they receive from our team as second to none, thanks to our dedication to maximizing the results from every HydraFiber bale recommending the best formulas, offering product and equipment advice, and educating with the best cultural practices for each growers HydraFiber mixes. We are proud to offer HydraFiber Advanced Substrate as the only consistent and managed growing mix component thats domestic, reliable and readily available.